Capture Playbooks
Where to Place QR and NFC Cards for Maximum Response
6 min read Any business handing out QR flyers, table tents, or NFC cards and wondering why scan rates are low.
A QR code is only as good as the moment it appears in. Great artwork on the wrong surface is a waste. Ugly plastic in the right hand at the right time is a conversion machine. Placement is the whole game.
Restaurants and cafés
Table tents outperform receipts. NFC coasters outperform table tents. The best-performing placement in a full-service restaurant is a small NFC-enabled disc on the check presenter — it earns a tap from the exact person who just made the payment decision.
Home services
The tech's hand at the end of the job outperforms every other surface. A branded NFC card handed to the customer with the sentence "if we did a good job today, tap this" converts at multiples of the same code printed on the invoice.
Retail
The bag is the best surface you're not using. A small sticker on the receipt inside the bag is seen twice — once at close, once at unpack — and the second view catches the customer at home with their phone in hand.
Healthcare and personal services
The checkout counter is louder than the exit. A card handed over with the follow-up appointment card, and a QR on the appointment reminder text, together carry the majority of responses.
Tracking is non-negotiable
Every physical placement should have its own tracked code. Otherwise you're guessing which surface is working. Aetherium IQ generates trackable codes per placement so you can retire the losers and double the winners.
A QR code is a tiny piece of infrastructure. Put it where the hand and the moment already meet.
Keep reading
More on Customer Feedback
Feedback Psychology
Private Feedback Is a Gift — Here's How to Unwrap It
Most customers won't confront you in person, and won't leave a one-star review. But given a private channel, they'll tell you exactly what went wrong. Here's why, and how to design the moment.
ReadSurvey Experiences
Designing a Satisfaction Survey Customers Actually Finish
Most business surveys die on the second question. Here's how to design a satisfaction survey that respects the customer's time and still gives you the intelligence you need.
ReadSurvey Experiences
Post-Sale Cross-Sell Surveys Done Right
A furniture store that asks "what other rooms are you planning to furnish this year?" learns more in one question than an ad campaign learns in a quarter. Here's how to design cross-sell surveys that feel like service.
ReadReady when you are
Stop guessing what your customers, competitors, and reputation are telling you.
Aetherium IQ gives your business a clearer way to listen, understand, and act.