Competitor review growth
See how fast rivals are collecting reviews — the leading indicator of shifting local trust.
Competitive Intelligence
Know how your competitors are gaining trust.
Competitors are moving on reviews, ratings, and visibility every week. Aetherium IQ makes those shifts visible so you can respond.
The full picture
What is Competitive Intelligence?
Competitive Intelligence is the quiet scoreboard most small businesses never get to see. Every week your competitors are collecting reviews, refining their listings, and shaping how customers describe your category — and by the time you notice, the gap is already months wide.
Aetherium IQ watches the businesses you pick alongside your own, tracking their review growth, rating movement, sentiment themes, and local visibility so you can see who's pulling ahead, who's slipping, and what customers are praising about them that you might be doing just as well but never highlighting.
You get a short monthly snapshot instead of a spreadsheet, plus mid-month alerts when something meaningful shifts — a competitor picking up twenty reviews in ten days, a sudden sentiment dip on the shop across town, a new player showing up in your map pack. So you can respond with intention instead of finding out from a customer who chose the other guy.
You pick the competitors
Select your own set — we suggest options based on category, geography, and search overlap.
Review growth tracking
The leading indicator of shifting local trust, watched week over week.
Sentiment & keyword gaps
See what themes competitors are winning on and where the gap is closing or widening.
Mid-month movement alerts
Meaningful shifts reach you fast — not buried in the next quarterly review.
You don't have to outspend the competition. You just have to see them clearly enough to out-execute them.
Rating and volume comparison
Understand your position on ratings and count across the competitors that matter.
Keyword & reputation gaps
Themes competitors are winning on — and where the gap is closing or widening.
Local visibility comparison
How your local presence stacks up in the surfaces customers use.
Monthly competitor snapshot
A short, readable brief on what changed in your market this month.
Action recommendations
Not more charts. A short list of what your team should do next.
How it works
From signal to action.
- Step 1
Select
You pick the competitors that actually matter — we suggest options based on category, geography, and search overlap.
- Step 2
Track
Review growth, ratings, sentiment themes, and local visibility are watched continuously on your set.
- Step 3
Alert
Meaningful mid-month movements — a review surge, a sentiment dip, a new map-pack entrant — reach you fast.
- Step 4
Brief
A short monthly snapshot translates the movement into what's changing and what to do about it.
Who it's for
Built for teams that live in the details.
Owners in tight markets
See the businesses gaining ground on you every week before they take the customer.
Multi-location operators
Different competitors per location, one rollup view — no more spreadsheet stitching.
Marketing leads
Ground positioning and offers in real competitive gaps, not assumptions.
New market entrants
Understand the local landscape before opening — and adjust as it shifts.
Outcomes you can expect
Fewer tabs. Clearer decisions. Better weeks.
See the gap early
Catch a review-growth or sentiment shift while there's still time to respond.
Sharper positioning
Message against the specific themes customers already prefer competitors on.
Priority-ranked moves
A short list of what to do this month — not a chart pack to decode.
Confidence in decisions
Menu, service, and campaign choices anchored to what the market actually shows.
What's included
Everything the module ships with.
Competitor tracking
- Custom competitor set (you pick)
- Review growth and rating tracking
- Sentiment theme comparison
- Local visibility comparison
Alerts & reporting
- Mid-month movement alerts
- Monthly competitor snapshot brief
- Quarterly market view
- Priority-ranked action list
Market context
- Category benchmarks
- Geography-aware comparisons
- New-entrant detection
- Share-of-voice indicators
FAQ
Frequently asked questions
Straight answers about how Aetherium IQ works, who it's for, and how it fits your business.
You select the competitor set. We suggest options based on category, geography, and search overlap.
Ready when you are
Stop guessing what your customers, competitors, and reputation are telling you.
Aetherium IQ gives your business a clearer way to listen, understand, and act.