Reputation health
A composite view of how your reputation is trending across the sources that matter.
Reputation Intelligence
Understand the reputation signals shaping customer trust.
Reputation is more than a rating. Track sentiment, response behavior, and the themes shaping how customers perceive your business.
The full picture
What is Reputation Intelligence?
Reputation Intelligence is the wider lens on how your business is perceived — not just your star rating, but the whole picture customers form before they ever call. It pulls together review sentiment, response behavior, recurring positive themes, and early warning signs across the sources that matter, then translates them into a plain-language read on where your reputation is strengthening and where it's slipping.
When a pattern starts forming — a run of comments about a specific location, a shift in tone after a menu change, a quiet dip in response consistency — you hear about it before it turns into a trend on Google. Staff and service mentions are surfaced so you know who's being praised and what's being flagged, which becomes some of the best coaching data your business has.
It's the difference between checking your ratings once a month and actually understanding the story customers are telling about your business every week. For owners with multiple locations, the same view rolls up so you can see which shops are climbing, which are dragging, and where a manager could use backup.
Composite reputation health
Volume, ratings trend, sentiment mix, and response consistency in a single readable score.
Early warning alerts
Get told when a pattern is forming — not after the fifth one-star review.
Staff & service mentions
See who and what customers are naming, so coaching is grounded in real signal.
Multi-location rollups
One view for the whole business, with drill-down by location, service, or period.
Reputation is earned in a thousand small moments. Reputation Intelligence makes sure you can see them adding up in time to act.
Location health status
Every location carries a live status — healthy, stale, or needs attention — based on activity in the last 7 to 14 days plus critical signals like connection issues or reply failures. You know at a glance which shops are running clean and which need someone this week.
Sentiment movement
Track how customer sentiment is shifting week over week, by location or service.
Response rate & reply audit
Understand how consistently your team is engaging with customers publicly, with a full audit log distinguishing AI replies from manual ones so accountability is never in doubt.
Negative trend alerts
Get notified when a pattern is forming — not after the fifth one-star review.
Copy-paste review spam detection
Automated detection flags coordinated or duplicate review activity across your listings so you can dispute it fast with the platform, instead of finding out three months later that a competitor bought a review farm.
How the AI internet sees you
As customers increasingly ask ChatGPT, Gemini, and other answer engines for local recommendations, we track how your business is described by those models — because being missing or misrepresented there is the new version of not showing up on Google.
Positive themes
Know what's working so you can double down and reinforce it.
Staff & service mentions
See who and what customers are naming — the best coaching data your business has.
How it works
From signal to action.
- Step 1
Aggregate
Reviews, feedback, ratings, response behavior, and listings signals flow in from every connected source.
- Step 2
Score
A composite Reputation Health score is calculated from volume, sentiment mix, ratings trend, and response consistency — and each location gets its own live health status.
- Step 3
Detect
Pattern detection watches for negative streaks, sentiment shifts, quiet response gaps, and coordinated review spam before they become trends.
- Step 4
Explain
Every movement is translated into a plain-language reason — not just a red or green arrow.
Who it's for
Built for teams that live in the details.
Owners tracking momentum
Move from checking ratings occasionally to actually understanding the weekly story customers are telling.
Operations leads
See which locations are gaining trust and which need attention — before customers notice the difference.
Marketing teams
Ground positioning in the themes customers actually praise, not the ones you assume they do.
Franchise HQ
Compare reputation health across the network and identify coaching priorities without spreadsheet gymnastics.
Outcomes you can expect
Fewer tabs. Clearer decisions. Better weeks.
Fewer surprises
You hear about slipping reputation before it costs you clicks and calls.
Grounded coaching
Staff conversations backed by what real customers said, not gut feel.
A single read
One score, one narrative — instead of five dashboards and a hunch.
Ready for answer engines
You know how AI assistants describe your business — and can move quickly when the description drifts.
What's included
Everything the module ships with.
Reputation health
- Composite Reputation Health score
- Per-location health status (healthy / stale / needs attention)
- Weekly and monthly trend view
- Location and service drill-down
- Score-change explanations in plain language
Pattern & spam detection
- Negative streak alerts
- Sentiment shift detection
- Response consistency monitoring
- Copy-paste / coordinated review spam detection
- Positive theme surfacing
Mentions & AI visibility
- Staff mention tracking
- Service mention tracking
- Location mention tracking
- How AI assistants describe your business (LLM visibility)
- Coaching-ready summaries
FAQ
Frequently asked questions
Straight answers about how Aetherium IQ works, who it's for, and how it fits your business.
It's a composite measure of review volume, ratings trend, sentiment mix, response consistency, and recent negative pattern activity — with a per-location health status layered on top so you always know which shops need attention this week.
Ready when you are
Stop guessing what your customers, competitors, and reputation are telling you.
Aetherium IQ gives your business a clearer way to listen, understand, and act.